GILMOUR BUILD BRANDING
Toronto-based carpenter Ross Gilmour was in need of a brand for his new business, Gilmour Build. He wanted something that stood out in the area's custom home building landscape, which he felt was too alienating. So we settled on a custom illustration depicting the reliable and approachable neighbourhood handy man. The design is considered enough to feel just the right amount of trustworthy and elevated without straying too far from the fun and friendly carpenter behind it.