Amber Arezes


HUMMUS IS BORING.

To communicate that Sabra hummus is at the root of culinary creativity we created two videos dispelling the myth that hummus and eating healthy are boring. 

Using dynamic and exciting food prep imagery we were able to encourage the viewer to explore all of the exciting possibilities of Sabra Hummus. Each video had an accompanying original, family-friendly recipe so that the audience could recreate the excitement for themselves in their own home kitchens. 

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