FRED VICTOR SHARE THE WARMTH WEBSITE
We indulged people's love for online shopping by opening an e-commerce website that redefined "winter essentials." Our store looked and acted like a normal e-commerce site, except you weren't able to buy items for yourself—only for people in need. While we didn't actually distribute the items as listed, they each represented various tiers of donations and visualized where those donations would go. The website proved successful and generated a huge lift in donations beating previous holiday seasons.